The Invisible Architects

Behind every great success story lies a team that works tirelessly in the background — shaping ideas, driving execution, and turning vision into reality. The Xanadu Marketing Team does just that — transforming briefs into stories, projects into brands, and launches into benchmarks, earning admiration across the real estate fraternity.

At the core of their success lies a simple belief -“An idea is only as powerful as its execution.” True to this philosophy, the team ensures every thought is translated into a seamless and impactful experience. They form the crucial bridge between sales, strategy, architecture & design, media & events and PR - bringing each element alive with creativity, precision, and purpose.

Over the years, the team has built a reputation for turning challenges into opportunities. They’ve transformed low-interest locations into thriving destinations and elevated regular developments into category-defining landmarks.

Their pioneering efforts have defined several milestones - most notably, playing a pivotal role in shaping HoABL’s luxury land business with The Imperial in Goa, the company’s first venture beyond Maharashtra.

And sometimes, the biggest breakthroughs begin with a simple step. During The Imperial, Goa campaign, the team’s past experience and on-ground immersion led to a game-changing discovery - one that few had imagined. Amidst competition visits, they unearthed a powerful insight: the true demand for Goa’s luxury land segment lay not in Mumbai or Goa, but in Delhi.

Acting swiftly on this revelation, the team activated the Delhi market with a commanding media presence - unlocking what would soon become a goldmine for the land business.

The momentum peaked with a bold, industry-first print media innovation - Pages 1, 2, 3, and 4 across Mumbai, Delhi, and Ahmedabad, unified under one masthead: The Times of Goa. This single advertisement drove nearly 10% of the project’s total business within just 8 hours of the advertisement release, with Delhi emerging as the strongest contributor.

What began as a hunch turned into a revelation, set new benchmarks, and opened an entirely new market for HoABL’s future ventures - a testament to foresight, instinct, and fearless execution.

Yet, their most defining achievement came with the launch of Growth Housing, the first project under the vertical business, which set the stage for an entirely new category in real estate.

They didn’t just launch a project; they built a movement.With the creation of growwithhoabl.com, India’s first D2C real estate platform, the team laid the foundation for a new way of engaging with customers. The iconic campaign was brought to life through powerful storytelling, integrated marketing, and sheer on-ground hustle. Their efforts ensured that the entire city of Mumbai took notice of this new real estate revolution.

A defining moment came with the Sea Link activation - an audacious marketing feat that showcased the team’s tenacity and ownership. They went above and beyond, coordinating with officials, managing logistics, and even ensuring pending repairs were completed in time - a true testament to what passion and persistence can achieve.

In the words of one of their own team members, “We believe great marketing is about creating belief - not just in the brand, but in what it stands for. And that belief starts with us.”

Today, as we look back at their journey, we celebrate not just their campaigns, but their spirit - the creativity, discipline, and conviction that fuel them.

Here’s to the team that continues to power the brand forward - one idea, one leap, one milestone at a time.